The positioning of a company is primarily manifested in the popularity of its brand and its recognizability among the local population and, in general, in the market of goods and services. Brand has long been a part of marketing and allows you to communicate your company’s ideas and values to your customers better and faster,…

Advertising on the Internet is increasingly a familiar object of being on the network, because it appears everywhere that your book page is not visited. In addition, advertising on the network has developed to such an extent that in addition to the usual banners and context in tickers, there are ads in banners, embedded advertising…

When it comes to advertising campaigns, promos, and social marketing, all you need to know at the end of the day is how effective the marketing strategy is. In content marketing, the conversion of users into actual customers is considered as a benchmark for the effectiveness of marketing strategies and it also has an impact…

In today’s market economy, where competition between goods and services is becoming increasingly fierce, the importance of brand as a promotional tool is becoming more and more key. The brightness and recognizability of the brand become a decisive factor influencing the choice of consumers among analogues. Thus, the popularity of the brand plays a key…

The use of customized audience interaction mechanics significantly increases the conversion rate of views and interactions with content, and therefore increases the conversion rate of users into real customers. This became known with the arrival in the marketing world of customizable targeting tools, which began to more accurately identify the target audience and thus help…